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What are the best tools for travel advisors in 2026? Here are the top picks. See how travel advisors ranked CRM, itinerary builders, website tools, and form builders in Host Agency Reviews’ annual survey and why these tools matter for growing a travel business.
Each year, Host Agency Reviews (HAR) releases one of the industry’s most trusted surveys, built entirely on real feedback from travel advisors. It’s a comprehensive look at the technology advisors rely on daily and the tools that truly support their businesses behind the scenes.
These results highlight what matters most to today’s travel advisors: tools that are intuitive, reliable, and built with their workflows in mind. Below, we explore each category and why these tools play such an essential role in a modern travel business.
An itinerary is often a client’s first real glimpse into the trip you’re designing, and into you as their advisor. It’s more than a list of dates and details. A polished, easy-to-understand itinerary becomes an extension of your brand, setting the tone for the level of care, expertise, and professionalism clients can expect throughout the planning process.
A great itinerary doesn’t just organize information; it elevates the entire client experience. It helps clients feel confident, prepared, and excited for their trip, while saving advisors valuable time behind the scenes.
When choosing itinerary tools, advisors consistently look for:
Additional Information:
Travefy’s itinerary builder helps advisors produce professional, client-ready itineraries that support both branding and efficiency. Ranked #1 in this category for three consecutive years by Host Agency Reviews, the tool continues to expand with features such as AI trip import and enhanced group travel support.
A CRM isn’t just a “nice to have” anymore. It’s the foundation of a modern travel business. As advisors manage more clients, more trips, and more moving pieces, a secure and purpose-built CRM becomes essential. It’s where every relationship lives: from new leads and client details to preferences, proposals, conversations, and repeat bookings.
But beyond organization, a strong CRM protects your business. Advisors need a system that keeps sensitive traveler information safe, centralizes communication, and gives full visibility into commissions earned, pending, and paid. When everything is tracked in one secure place, you can work with confidence and focus more time on your clients.
Advisors value CRMs that are:
Additional Information:
Travefy’s CRM brings client details, trip history, documents, and communication into a single system designed for travel advisors. After introducing new features such as invoices, commissions, and email integration, Travefy moved up five spots in the CRM rankings in the most recent Host Agency Reviews survey.
A travel advisor’s website is their digital storefront and often the first place a potential client decides whether to trust and work with you. Your site should clearly communicate who you are, the services you offer, and what makes your expertise worth choosing. And it should do all of that without requiring a background in design or technical know-how.
A strong website builder empowers advisors to show up professionally online, build credibility, and guide clients smoothly into the planning process. It becomes a space where your brand can shine and your business can grow.
Advisors rank website builders based on:
Additional Information:
Travefy’s website tools support travel advisors in establishing a professional online presence without relying on outside developers or complex technology. In the Host Agency Reviews survey, where 86% of hosted advisors reported having a travel agency website, multiple advisors cited Travefy as their website platform—using it either as a primary site or as a simplified web presence through itinerary-sharing pages.
From gathering trip requests to collecting traveler details, preferences, and approvals, well-designed forms streamline the entire planning process. They reduce back-and-forth, prevent errors, and help clients feel confident that nothing is missed.
Great form tools do more than capture information, they create clarity. They help advisors work faster, stay organized, and provide a smoother, more professional experience from the very first interaction.
Advisors prioritize form tools that are:
Additional Information:
Travefy’s form tools help travel advisors collect and manage client information while keeping it connected to trips, client records, and workflows within a single platform. In the Host Agency Reviews survey, Travefy emerged as the standout option in this category, with additional capabilities such as PCI-compliant credit card authorizations and e-signature support designed to help advisors collect sensitive information securely.
The Host Agency Reviews survey is powerful because it reflects real advisor experiences, not marketing claims. Rankings like these highlight the importance of evaluating tools based on:
Whether you’re evaluating new software or reassessing your current stack, advisor-driven insights are one of the most valuable resources available.
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